White Coat, Black Hat



A Ghost Writer

This Beacon Press page asks a “study question” on Carl Elliott’s discussion of medical ghostwriters:  “How much moral responsibility should medical ghostwriters bear for their work?.”

Nice.  Of course, nothing in Dr. Elliott’s book is ghostwritten.  Nothing at all.  No connections between his book and, say, emails sent to him between April and June 2009, or long conversations at the parents’ house at Christmastime.  Nopers.  Not a thing.


“Unbranding” opportunities

The New York Times' Freakonomics blog reports on a new marketing strategy known as "unbranding" -- upscale companies sending their competitors' goods to downmarket celebrities, as a way of damaging the competitors' brands.

Gifts to Carl Elliott can be sent to his university address, located on the University of Minnesota's website.


The Stunning Trajectory of White Coat, Black Hat

In one day, White Coat, Black Hat has moved to #41,390 on the Amazon.com bestsellers list.  On a related note,  Dr. Elliott's September 15 book-signing event has been moved to the sidewalk in front of his house.  Look for a white cargo truck with boxes labeled Beacon Press.


A runaway hit!

White Coat, Black Hat is just a heartbeat away from making it into Amazon's top 17,000 books. Only 260 more to go. We are so proud.

Pick up a copy on Sept. 15 from the remainder bin of your local bookstore.


The New Yorker?! Oh, for the love of God!

This week's New Yorker cover

The New Yorker

Note to aspiring writers out there:  If you ever hire (sorry:  VOLUNTEER) a family member to set up a website telling everybody how great you are, and how much everybody loves your book, and then somehow you get published in some big fancypants magazine – well, you might want to tell said Family Member about the article sometime before it disappears from the newsstands.  Your Family Member does not sit around all the goddamn day googling your name to see if anything interesting shows up.  This is what we call WEB CONTENT.  You publish something, you post it on your website, people go out and buy the magazine.  Then you can go out and use the money to buy trinkets.  Is that hard?

It’s not like the Family Member will not learn about your article eventually.  At Thanksgiving, for example, or at Christmas dinner, or every friggin time he calls home, he will hear that you published something in the New Yorker.  That’s understood.

Whatever.  Anyway, here’s Carl's article in the New Yorker. It's an abstract.  You have to pay for the full thing.


I’d rather be related to this guy than Carl

In fact, he kind of looks like him, doesn't he?

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This remind you of anybody?


Coming soon

"I need a website" Right. Got any content? Guess I write the fucking thing myself? Right. Nothing better to do here. You're welcome!

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