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“Unbranding” opportunities

September 7th, 2010

The New York Times’ Freakonomics blog reports on a new marketing strategy known as “unbranding” — upscale companies sending their competitors’ goods to downmarket celebrities, as a way of damaging the competitors’ brands.

Gifts to Carl Elliott can be sent to his university address, located on the University of Minnesota’s website.

Self-promotion, Uncategorized

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