White Coat, Black Hat
17Aug/110

Degrading the Brand

Snooki Loves White Coat, Black Hat

Snooki Loves White Coat, Black Hat

More lessons in building your brand:  Abercrombie and Fitch just made a remarkable offer to Jersey Shore castmember Michael "The Situation" Sorrentino:

We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand.  We have also extended this offer to other members of the cast, and are urgently waiting a response.

Fair enough.  Jersey Shore castmembers, I'm wondering if I can interest you in a book.

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