White Coat, Black Hat
18Jun/110

Happy Father’s Day

Back in 1970, Roche Laboratories was not afraid to call your dad a pussy.   Thanks to the Bonkers Institute, we have a copy of this Valium ad, which appeared in the Journal of Hospital and Community Psychiatry:

"Women dominate his universe; psychic tension can rule his life . . . domination by women has led to psychic tension. He doesn't understand the source of his psychic tension. But you do. He relates well to women with domineering traits. But not to men. Not even his own son."

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